The Psychology of Colour

The Psychology of Colour

I came across a great infographic that showcases the emotions behind colour and how they are seen. We’re all familiar with the fiery reds and the luxurious gold/black combos, but this chart dives deeper into the various colours. In packaging design, proper communication of your product and brand’s identity can be achieved through the right choice of colour. @JulieNeidlinger has kindly allowed me to share it.

click for full size


emotions-colors


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