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Month: March 2014

Natural Products West 2014 (Expo West) aka How to Attract Visitors at a Trade Show

Natural Products West 2014 (Expo West) aka How to Attract Visitors at a Trade Show

A couple weekends ago was the Natural Products West show in Anaheim, CA. AKA Expo West, this is the biggest North American trade show for the health and wellness segment. It boasted over 2,600 exhibitors and 67,000 visitors. As a trade only show, the only visitors came from within the industry – retailers, distributors, manufacturers etc.. I learned that attracting attention at a trade show is a lot like dating.