Browsed by
Month: January 2014

Improving Shelf Life with Barrier Films 101 – Oxygen Barrier (OTR)

Improving Shelf Life with Barrier Films 101 – Oxygen Barrier (OTR)

How long can you keep a bunch of spinach? How about bagged spinach? Now how about ground coffee? One of the key qualities of packaging is its ability to reduce food spoilage and food waste by letting us keep the packaged food for longer. The shelf life is the amount of time each product will last for before spoiling in sterility or taste. With the modern supply chain in place, it is nearly impossible to get “fresh” food as nearly…

Read More Read More

The New Sales Funnel – Is There a Fit?

The New Sales Funnel – Is There a Fit?

A couple weeks ago, when I talked about prospecting, I said that a good prospect has these two criteria, among others: They are interested and open to explore options. They are able to define their requirements. But a great prospect is one that is looking for a solution or set of solutions that fits within your capabilities – in other words, one that has a FIT with your business. There is a MATCH. FIT can be as simple as “He…

Read More Read More

Stand Up Pouch – How to pick a Bottom Gusset

Stand Up Pouch – How to pick a Bottom Gusset

Stand Up Pouches are fantastic. I don’t need to go into how convenient they are, but I will say that the convenience factor is attributed to a few key features. These are the tear notch, the closure system and the bottom gusset. There are choices for the closure system – it could be a press-to-close zipper, an Inno-Lok system or even Velcro. Similarly, there are choices for the bottom gusset. As the bottom gusset provides the stability and allows the…

Read More Read More

Do you have WRAP RAGE?

Do you have WRAP RAGE?

Do you experience one or more of the following symptoms when trying to open packaging? Feelings of frustration, anger and/or despair Headaches Sore fingers or teeth A stiff neck or sensitivity to light If you said YES to one or more, then you my friend, might have WRAP RAGE – the medically-dubious condition caused by a manufacturer’s poor choice of packaging!

What is Relative Price? – Candice’s Candilicious Candy Creations

What is Relative Price? – Candice’s Candilicious Candy Creations

I talked about Relative Cost already. Now let’s talk about Relative Price. What does that even mean? Simply put, it is a comparison of your price vs. your competitors. Let’s take a look at an example. Only the names have been changed to protect the innocent. In flexible packaging, there is waste. There will always be waste. Some of it occurs in start up and shut down, some of it occurs in production errors, some of it can occur in…

Read More Read More

High Definition Flexo Printing for Superior Graphics – HD Flexo

High Definition Flexo Printing for Superior Graphics – HD Flexo

Traditionally in flexible packaging, flexographic printing was regarded as inferior to rotogravure in print quality and resolution. In the past, rotogravure was capable of higher line screens and finer dots. The use of engraved cylinders compared to geared flexo presses also allowed ease in maintaining print registration. Flexography was still used as it allowed for quicker changeovers and had lower costs. Times have changed, and modern flexography technology bridges the gap, allowing printers like us to deliver the low cost…

Read More Read More

Slow Down. Sell More.

Slow Down. Sell More.

Glengarry Glen Ross is one of my favourite movies. Alec Baldwin delivers a killer speech from Mitch and Murray to the boys struggling in the office. After a barrage of fury and insult, attempting to drive equal parts motivation, rage and fear into the salesmen, he says: ABC. A, Always, B, Be, C, Closing. Always be closing. Always be closing. AIDA. Attention. Interest. Decision. Action. Attention. Do I have your attention? Interest. Are you interested? I know you are ’cause…

Read More Read More