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Month: October 2013

3 Reasons to Convert from Rigid Containers to Flexible Packaging

3 Reasons to Convert from Rigid Containers to Flexible Packaging

One of the greatest benefits to flexible packaging is its ability to provide a very high product-to-package ratio. And just what is the product to package ratio? It is simply the ratio of the amount of product a package can contain, in relation to the weight of the package. It can be thought of as a measure of efficiency, as well as a measure of sustainability. If you can accomplish more with less packaging, isn’t that just so much better?…

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Selling is as Simple as Reducing Risk

Selling is as Simple as Reducing Risk

Selling is easy. Buying is not. As a salesman, my job is to drive sales and close deals. I work in the flexible packaging industry, where the goods I sell are of a relatively low cost compared to the other cost components in the finished good, but serve a massively important purpose. Flexible packaging serves to protect the product, to provide marketing space and to serve as a medium for consumption or transportation. In order to facilitate a sale and…

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